Skip to main content
Start a project
Back to projects
Web design

Søknadshjelp

A service site built on plain language and a clear application flow

Discuss a similar projectVisit the site
Client
Søknadshjelp AS
Year
2024
Duration
6 weeks
Category
Web design
Søknadshjelp website homepage

Project overview

Søknadshjelp helps private individuals through complicated application processes. The audience includes many who find official forms difficult — so the website cannot be difficult too. We prioritised plain language, clear structure, and a contact flow that does not assume you already know what you need.

Challenges

  • Dense professional jargon that shut out the most important audience
  • No clarity about which service fitted which situation
  • A high share of visitors using assistive technology and enlarged text
  • A contact form that asked for information people did not have

Our solution

  • A full rewrite into plain language with short sentences and active verbs
  • A guide that suggests the right service based on the visitor's situation
  • Tested with screen readers and 200% text zoom
  • A contact form with only three required fields

More projects

  • Receel website homepage
    E-commerce2024

    Receel

    Solar energy e-commerce with a live calculator and secure payments

    • +40% conversion rate
    • 1.2 s mobile LCP
  • Flyttditt website homepage
    Platform2024

    Flyttditt

    A marketplace connecting movers and customers

    • −30% form abandonment
    • 2.4× completed enquiries
  • Northern Palate website homepage
    Web design2024

    Northern Palate

    Local food platform with delivery and producer profiles

    • +58% pages per session
    • +27% repeat purchases