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E-commerce

Velve

Fashion and lifestyle storefront with a fast product experience

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Client
Velve
Year
2024
Duration
12 weeks
Category
E-commerce
Velve website homepage

Project overview

Velve had a wide catalogue and a search that could not find anything. Customers spent a long time browsing, and the mobile checkout lost people at the final step. We rebuilt the product experience with faceted search and a checkout that works with one thumb.

Challenges

  • Over 2,000 variants with inconsistent product data
  • Slow filtering that reloaded the page on every selection
  • A four-step checkout with heavy mobile drop-off
  • Missing alt text on almost every product image

Our solution

  • Normalised product data with automated validation on import
  • Faceted search returning results under 100 ms with shareable URLs
  • A two-step checkout with clear errors and guest purchase
  • An alt-text routine built into the content tooling

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