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E-commerce
Velve
Fashion and lifestyle storefront with a fast product experience
- Client
- Velve
- Year
- 2024
- Duration
- 12 weeks
- Category
- E-commerce
Project overview
Velve had a wide catalogue and a search that could not find anything. Customers spent a long time browsing, and the mobile checkout lost people at the final step. We rebuilt the product experience with faceted search and a checkout that works with one thumb.
Challenges
- Over 2,000 variants with inconsistent product data
- Slow filtering that reloaded the page on every selection
- A four-step checkout with heavy mobile drop-off
- Missing alt text on almost every product image
Our solution
- Normalised product data with automated validation on import
- Faceted search returning results under 100 ms with shareable URLs
- A two-step checkout with clear errors and guest purchase
- An alt-text routine built into the content tooling
